A good local business — but AI didn't know it well enough.
Keratin Straightening Perth already had a clear service offering and a strong local focus. The problem was different: Traditional SEO alone wasn't enough to consistently position the salon inside AI-generated recommendations.
AI platforms needed clearer information about:
- What the business offers
- Where it operates
- Which treatments it specializes in
- Why customers should trust it
- How its expertise is supported across the web
The goal was simple: Become Perth's trusted Nanoplasty authority inside AI search.
From being searchable to being recommended.
We tested the business across major AI platforms and identified where the salon was being recognized — and where stronger signals were needed. The strategy focused on making the business easier for AI systems to understand as a local hair-treatment authority, not simply another salon website.
5 AI PLATFORMS
ChatGPT, Claude, Gemini, Perplexity and Grok began recognizing the business for relevant local hair-treatment searches.
WHAT THIS MEANS
AI visibility isn't just about appearing somewhere in an answer. The goal is to become a business AI systems feel confident recommending.
The part most case studies skip: why AI trusted it.
We strengthened the signals surrounding the business so AI systems could connect the salon with its services, location and expertise.
WE IMPROVED
Structured business information
- Clearer signals around services, pricing, location and Nanoplasty expertise.
Local trust signals
- Maps, citations, directories and reviews were cleaned and optimized.
Entity consistency
- The business was represented more consistently across important online sources.
THE RESULT
- The salon became easier for AI systems to identify as a relevant and trusted Perth hair-treatment business.
AI recommendations depend on more than website content. They depend on how consistently the business is understood across its digital ecosystem.
We changed the content to match how people actually ask AI.
Traditional search often revolves around keywords. AI search revolves around questions, context and recommendations. So we rebuilt the content around conversational customer intent.
Instead of simply targeting:
"Nanoplasty Perth"
we focused on questions such as:
"Who is the best Nanoplasty specialist in Perth?" "Which Perth salon is trusted for Nanoplasty?" "Where can I get professional keratin hair straightening in Perth?" The content was structured so AI platforms could more easily understand the answers and connect them with the business.
RESULT
The salon began appearing as a relevant authority across conversational AI results.
CHATGPT
The salon appears as a primary recommendation when users ask about trusted Nanoplasty and hair-treatment specialists in Perth.
95% VISIBILITY SCORE
95% VISIBILITY SCORE
TOP AI CITATION
CLAUDE
The business is recognized for Nanoplasty, Keratin and hair straightening-related searches.
#1 AI RECOMMENDATION
92% VISIBILITY SCORE
TOP TRUSTED MENTION
GEMINI
The business appears in AI-generated local summaries for relevant hair-treatment searches.
100% STRUCTURED VISIBILITY
TOP AI SUMMARY PLACEMENT
HIGH AUTHORITY SCORE
PERPLEXITY
The business is cited directly within conversational recommendations.
TOP INLINE CITATION
4X MORE AI REACH
CONVERSATION READY
GROK
The salon is recognized in local recommendations around Nanoplasty and premium hair straightening.
REAL-TIME RECOMMENDATION
HIGH TRUST SIGNALS
TOP LOCAL AUTHORITY
What we changed — and what we didn't.
WE DIDN'T JUST ADD MORE CONTENT.
- Built stronger structured data and entity signals
- Optimized conversational search intent
- Strengthened local citations and business information
- Improved consistency across online sources
- Connected services, location and expertise more clearly
The objective wasn't to make the website look more optimized. It was to make the business easier for AI to understand, verify and recommend.
THE WHOLE STORY, IN NUMBERS
| KEY METRIC | WHAT IT MEANS |
|---|---|
| #1 | Primary ChatGPT recommendation |
| 95% | ChatGPT visibility score |
| 92% | Claude AI visibility score |
| 100% | Gemini structured visibility |
| 4X | Increased Perplexity AI reach |
Results represent AI visibility observed across the tracked platforms and relevant search queries.
AI SEARCH IS ALREADY CHANGING HOW PEOPLE DISCOVER BUSINESSES.
If customers are asking ChatGPT, Gemini, Perplexity or other AI platforms which business they should choose — is your business one of the answers?
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